Kitchen works quit in droves because restaurant owners are trying to make a buck by having their kitchen cook 3 or 4 different menus at the same time for the same amount of pay they got for cooking 1 menu. Some of these brands are national brands that license their name and menu. Each "restaurant" will have a slightly different menu that fits the theme of each brand. So like Chuck E Cheese operating Pasqually's Pizza, or Chili's doing "It's Just Wings."īut for the virtual brands, a lot of times it's more than just trying out different names. Virtual brands are restaurants that operate under multiple names (and with multiple menus) on the delivery apps. Somewhere with zero foot traffic, but close enough to multiple neighborhoods that delivery services will go there. Often times you'll see a restaurant you don't recognize and it's in the middle of nowhere on the fourth floor of a commercial building. Ghost kitchens are commercial kitchens that are delivery-only. Technically these are virtual brands, not ghost kitchens.
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